Archive for October, 2010

Celebrating the Arts on Facebook

lawrence siegel, music composer, best of new hampshire

We’ve always embraced artistic endeavors and have many clients and friends in the arts. Recently we started a ‘celebrate the arts’ feature on our Facebook page. Each Friday, as we wind down our work week and look forward to some recreation, we celebrate the creativity and hard work of an individual or group involved in the arts. This week we’re focusing on our friend and client, “Best of NH” composer, Lawrence Siegel.

Larry is currently in Houston preparing for a major concert: on November 23rd the Houston Symphony and Houston Symphony Chorus will perform a full symphonic version of “Kaddish”, Larry’s oratorio which draws on the actual words of Holocaust survivors. “My intention in writing it is to make common cause with those who survived the Holocaust. I want the audience to feel some shadow of what the survivors felt and feel. I want us to carry in our hearts, and, metaphorically, on our backs, those who perished.” says Larry. The work is powerfully direct, never more so than in the resilient, defiant, and joyful closing movement, “So Here I Am”.

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To Really Live, Learn and Thrive in Social Media

You Need to Understand When 2 + 3 = 25

metcalfe's law illustrates the exponential value of add new devices (in social media that would be followers) to the network

Graphical representation of Metcalfe's Law for networks

How does a business gain critical mass in their social media network and get a return on investment? Let’s start with understanding social media beginnings. In a recent interview¹ with Jonathan Gourlay at the Monadnock Ledger –Transcript, we talked about Social Media, when it began and how it relates to business. In electronic media there were listservs where professionals could easily interact in a group discussion via email. Then there were online forums where communities could discuss the topics of the day.

Really the change from traditional to social media occurred when communication was not just broadcast or printed for many individuals to hear or read. It started when the audience could interact with the originator of the content. When that happened we went from a one-way to a two-way conversation. Talk radio was therefore an early form of social media. But the real power in social media occurs when communications go beyond Read the rest of this entry »

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Why you’re website doesn’t have a second

do people stick around on your site when they find you in a google search?

In the days of AMC’s Mad Men, it was said everyone expected problems to be solved in an hour, because television shows lasted an hour. In today’s world we all want everything done in  seconds. Guess what? This means your website doesn’t have a second to spare. Impressions are made about your website and your business in less than a second. Clients want to know much more about you before they trust you and choose to do business with you. Does your website stack up? Read the rest of this entry »

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