Archive for Social Media Marketing

Facebook Places and foursquare – Can your mobile customers find you there?

facebook places I just completed a workshop on Facebook Places and foursquare for business people at the BizConNH Social Media Community Monthly Meeting in the Monadnock Region of NH. Although people are not as mobile/social savvy here as say Boston or Manhattan, our group was engaged and could see the potential for mobile users to make shopping choices “on the street” and learned new ways to connect with customers. It’s important for these business to be found by “flatlanders” that come to town for the quaint towns and villages experience in Peterborough, Keene and surrounding towns, and as well as local mobile users. Mobile users share more in social media and can of influence others to come with their comments, photos and reviews.

Although Facebook Places with the Facebook user base of 750 million people is definitely the “Place” to be, there are other players in the geolocation market allowing customers to actively check-in to your business on their mobile devices. Do you know who they are? Are you doing anything to delight them? Local businesses that get involved can get ahead of the competition or at least stay in the game by doing so.

foursquare geolocation sharing service with checkins and 10 million usersFoursquare recently reached the 10 million user benchmark and Brian Solis gave an overview of their progress in his blog post Foursquare Now 10 Million Strong: Has Your Business Checked-in? Their growth rate has out-paced Twitter. Does this give you an idea of how important the mobile user engaged in social media is to your business? Read the rest of this entry »

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New Facebook Pages – What’s Good, Great, and Slightly Annoying

Facebook Pages for business have got a new look. If you have received an invitation to upgrade you can click Preview and Take a Tour. Here’s what happens when you do:

new facebook page upgrade

You can see you can upgrade the Page you are on, or if you are admin for multiple Business, you can upgrade all. I like to take them one at a time. Here’s what the new Business Page looks like.  While you are in Tour mode, you can see what your Page will look like, but everyone else will see the old version of your Page until you Upgrade.

preview mode - what a new facebook page looks

You can switch back by clicking the “switch back” link at the top of your Page, but once you have upgraded you cannot switch back. Also, the switch option is only for a limited time. Beginning March, 2011 your Page will be automatically upgraded.

are you sure you want to upgrade now?

Let’s start the tour to see what you get. Read the rest of this entry »

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To Really Live, Learn and Thrive in Social Media

You Need to Understand When 2 + 3 = 25

metcalfe's law illustrates the exponential value of add new devices (in social media that would be followers) to the network

Graphical representation of Metcalfe's Law for networks

How does a business gain critical mass in their social media network and get a return on investment? Let’s start with understanding social media beginnings. In a recent interview¹ with Jonathan Gourlay at the Monadnock Ledger –Transcript, we talked about Social Media, when it began and how it relates to business. In electronic media there were listservs where professionals could easily interact in a group discussion via email. Then there were online forums where communities could discuss the topics of the day.

Really the change from traditional to social media occurred when communication was not just broadcast or printed for many individuals to hear or read. It started when the audience could interact with the originator of the content. When that happened we went from a one-way to a two-way conversation. Talk radio was therefore an early form of social media. But the real power in social media occurs when communications go beyond Read the rest of this entry »

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Preface to Social Media: Confront who you are to your audience

Who are you in relation to social media?

representation of engaged social media audience

The very nature of social media is that it is a social interaction and not an advertisement. So before jumping in to new media conversations on Twitter, Facebook, LinkedIn, your own blog, or the multitude of other social media networks, take some time to know your self and know your audience.

Who are you as an individual, a business owner, or part of an overall company? Who are you to your friends and family? Writing answers in a journal and reviewing your vision and mission statement will give you clarity in your communications and purpose. To add some entertainment into the mix, Read the rest of this entry »

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I am Alive – A Statement About Social Media Marketing

share this most popular social media iconsAt it’s very basic level participating in social media marketing is announcing to the world, communities in the world and individuals, “I’m alive,” I exist, I have something to say that may be of value to you.

Whether you are blogging, Tweeting, Facebooking, Blipping, YouTubing, LinkedIning or using any of the other social media applications, the first thing to consider is “What is my social media strategy, and how does it fit into my overall internet strategy, marketing strategy, business strategy?”

First, a definition of strategic planning is in order. Strategic planning, according to Wikipedia, “is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.”

We feel the time has come for our clients to include social media marketing in their strategic planning at some level.  We have added social media consulting services to our internet consulting offerings. Our blog will incorporate guidelines Read the rest of this entry »


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