To Really Live, Learn and Thrive in Social Media

You Need to Understand When 2 + 3 = 25

Graphical representation of Metcalfe's Law for networks

How does a business gain critical mass in their social media network and get a return on investment? Let’s start with understanding social media beginnings. In a recent interview¹ with Jonathan Gourlay at the Monadnock Ledger –Transcript, we talked about Social Media, when it began and how it relates to business. In electronic media there were listservs where professionals could easily interact in a group discussion via email. Then there were online forums where communities could discuss the topics of the day.

Really the change from traditional to social media occurred when communication was not just broadcast or printed for many individuals to hear or read. It started when the audience could interact with the originator of the content. When that happened we went from a one-way to a two-way conversation. Talk radio was therefore an early form of social media. But the real power in social media occurs when communications go beyond Read the rest of this entry »