IFP Independent Film Week 2009

Independent film is one of the passions that unite Gerard and I.

Social media has now for the first time made it possible for filmmakers to connect directly to their audience. This was not possible before. Our clients, Buzz and Kris McLaughlin and Aaron Wiederspahn of Either/Or Films made us aware of changes in film distribution in the spring of 2009. We had invested in The Sensation of Sight, starring David Straithairn, Ian Somerhalder and Jane Adams in 2006 for several reasons. We were aligned with the vision and mission of the Either/Or Films, it was being filmed in our town, and finally Read the rest of this entry »

At it’s very basic level participating in social media marketing is announcing to the world, communities in the world and individuals, “I’m alive,” I exist, I have something to say that may be of value to you.

Whether you are blogging, Tweeting, Facebooking, Blipping, YouTubing, LinkedIning or using any of the other social media applications, the first thing to consider is “What is my social media strategy, and how does it fit into my overall internet strategy, marketing strategy, business strategy?”

First, a definition of strategic planning is in order. Strategic planning, according to Wikipedia, “is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.”

We feel the time has come for our clients to include social media marketing in their strategic planning at some level.  We have added social media consulting services to our internet consulting offerings. Our blog will incorporate guidelines Read the rest of this entry »