Should you use Social Media?

One of the many data security seminars I attended this year to stay current as a computer security specialist  (I can’t remember which or I’d give credit) included a good story as illustration…

Imagine this is 1989 and you’re a foreign intelligence agent tasked with identifying potential “assets” in a US aerospace defense contractor. You target female senior engineers, divorced, in their 40s. It might take months of research to identify individuals, and months more to find their interests and daily habits. All of this would be quite costly. Fast forward to 2009: you could find all this data and much more in minutes through Facebook, Twitter, LinkedIn and similar sites. People tend to trust contacts they make through social networking sites so after a few dozen interactions, and almost no expense, they trust you. You know what their hobbies are, their likes and dislikes, and are well placed to recruit them. This is one of the many nightmares facing big business and government, and it’s one of the reasons Read the rest of this entry »

Who are you in relation to social media?

The very nature of social media is that it is a social interaction and not an advertisement. So before jumping in to new media conversations on Twitter, Facebook, LinkedIn, your own blog, or the multitude of other social media networks, take some time to know your self and know your audience.

Who are you as an individual, a business owner, or part of an overall company? Who are you to your friends and family? Writing answers in a journal and reviewing your vision and mission statement will give you clarity in your communications and purpose. To add some entertainment into the mix, Read the rest of this entry »

At it’s very basic level participating in social media marketing is announcing to the world, communities in the world and individuals, “I’m alive,” I exist, I have something to say that may be of value to you.

Whether you are blogging, Tweeting, Facebooking, Blipping, YouTubing, LinkedIning or using any of the other social media applications, the first thing to consider is “What is my social media strategy, and how does it fit into my overall internet strategy, marketing strategy, business strategy?”

First, a definition of strategic planning is in order. Strategic planning, according to Wikipedia, “is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.”

We feel the time has come for our clients to include social media marketing in their strategic planning at some level.  We have added social media consulting services to our internet consulting offerings. Our blog will incorporate guidelines Read the rest of this entry »